Let's face it...competition is here to stay.
There will always be someone waiting in the
wings to woo your customers away from you and
into their realm. Yeah, you're always going
to have to be on the lookout for new ways to
outdo the competition, but there are 3 ways
you can minimize the impact they have on your
business.
1. Implement
Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard
to do with so many businesses mimicking the
marketing campaigns of their competitors. Sure,
we all want to be successful, and when we see
others using a method and prospering there's
an urge to jump on the band wagon and enjoy
the same success.
Rather than joining the pack, look for ways
to advertise that no one else is using. Internet
marketing is a good example. Most Internet marketers
use ...you guessed it the Internet to market
their products. Why not get high impact postcards
printed and use them to direct people to your
Website? Hey, no one else is doing it!
2. Discover Hidden
Markets
Your competitors are missing out on something!
Dig around until you discover what it is, and
get a corner on that market niche. Once you've
discovered your secret gold mine, revise your
sales copy, and Website to address the specific
market you've uncovered.
If you're a Multi Level Marketing representative
you might want to consider the following niches.
• Employees: The freedom that comes with
being your own boss is a dream that many employees
hope for, but never experience. Go ahead...let
them know that dreams do come true...there's
an opportunity to be their own boss waiting
just for them.
• Stay-at-home Moms: Most stay at home
Moms are sacrificing finances for the well-being
of their children. They would jump at the chance
to raise their children and make a little money
too.
• Retirees: What does the future hold
for someone looking at retirement? It could
be that there is a lot of spark, and dreams
still pulsing inside...and now...they'll have
the time to invest their long time dreams!
3. Become the
Expert
We all respect the opinions and insight of someone
who really knows a subject inside and out. Yeah,
take the time to research, get to know all of
the ins and outs of your product...then emphasize
it in your marketing campaign. True knowledge
can't be aped. Consumers will know who the expert
is.
You don't have to put all of your eggs in one
basket to zero in on one product, but you can
emphasize your expertise in one area. Remember
that people often expect to pay more for expert
advice! You may want to raise your price a little
bit, get testimonials, and find another expert
to endorse you.
You don't have to let the competition get one
over on you when you position yourself for success!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
