Winners are ALWAYS looking for ways to grow
their business. They trust their company, trust
their customers to come through for them, and
realize that a financial crunch offers advantages
that aren't available during better economic
times.
1. Get More For
Your Advertising Bucks
When the economy makes a turn for the worse,
it just makes sense that your advertising will
give less of a return than during and economic
boon. Sure there’s a lot less money being
spent, but you don’t have to have to watch
your profit margin plummet!
Think about it... advertisers are feeling the
recession just as much as you are, and are more
desperate for clients. It’s the perfect
atmosphere to negotiate your way to lower costs
- even if you are already getting a good price.
Every advertising penny you can save, is that
much more profit you’ll earn on the products.
Have you thought about getting free publicity?
Local newspapers are always looking for something
of local interest. Make the news! Publicity
is free, but a wonderful way to get your business
in front of potential clients.
Do your advertisements really need to be as
big as they are? We tend to think the big is
better, but the facts are that short ads with
11 words or less often generate higher response
than large ads. Give it a try, and trim some
costs right off your advertising bill.
2. Take Advantage
Of Big Ticket Sales
Not all of your customers suffer during recession.
Remember that there are always people who are
thriving financially, so don’t be afraid
to make big ticket sales offers. Additionally,
when money is tight, people who place a lot
of stock in your product will value it even
more.
Think about ways to create products similar
to yours, but with much higher prices. Internet
marketers often create members only sites and
sell their products at much higher prices. Hey,
they’ll obviously make fewer sales, but
the people who really value the product will
buy. Each sale will net an immensely higher
profit. Think about it like this... even though
the sales are fewer, the actual profit may be
even greater than when it was sold at a lower
price.
3. Maximize The
Customers You Have
Your customers already know that you have great
products and provide satisfactory service. They
trust you to come through for them. Think about
it... it’s much easier to make sales to
someone you already have a relationship with.
Use every opportunity to increase your sales
volume within the customer audience you already
have. Do you have a product that goes with the
one they are purchasing? Offer it to them at
the register. It’s a proven and effective
method for increasing sales. You may be shocked
at the additional sales you can generate from
those who are already buying from you.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
