How many times has your competitor gotten one
over on you? The feeling of being left behind
just eats away, until you do something about.
The problem is that we often feel that we’ve
got to come up with some grand plan in order
to get our business skyrocketing again. Don’t
be fooled! Getting back on top of the market
isn’t as tough as it seems with these
high-impact, easy-to-use fixes.
1. The Magic
Number - 1
Implement a “advertise 1 item at a time”
motto for your advertising strategy. Does that
mean you can’t SELL more than one item
at a time? No... but wait until AFTER the sale.
When a customer sees more than one of a product
offered at unbelievably low prices, he’s
confused. Which one is the better deal? Which
one does he prefer? These questions encourage
procrastination - one of marketing’s greatest
thieves. Instead, offer the consumer a product
that compliments his purchase in a nearby display...
or even at the register. You’ll make extra
profits instead of losing a sale.
2. Outsmart Your
Competitors
Your competition is looking for you in all of
the usual places. Don’t go there. Quietly
look for new methods of advertising and new
markets to target.
Niche markets provide the perfect sneak tactic
for reaching new clients. Here’s they
key... sub-divide your current market into smaller,
more specific niche markets. Familiarize yourself
with the needs and concerns of the niche, then
present yourself as the pro in their corner.
Leave your competition in the dust with the
intensity of new prospects that will come your
way.
Modernize an old marketing technique that still
carries a wallop - postcards. Yeah, these small,
inexpensive marketing tools still carry a personal
message that is quick and easy to read, but
with new high-impact colors and designs that
capture the attention of readers. Your competition
won’t even know that you’re using
them!
3. Encourage
Communication
Communication is crucial to understanding your
consumers. Encourage questions before the sale,
during the sale and after the sale. Make it
easy and comfortable.
Provide convenient contact information on all
of your sales materials, including Websites.
If you find yourself overloaded with questions,
create a frequently asked question page where
clients can get the answers they need without
claiming as much of your time.
Confused customers, tough competitors and communication
mishaps won’t steal profits from your
account when you fix things up with the 3 quick
tips.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
