1. Team Up
No one knows your market like you! What are
the main characteristics of your target audience?
Find someone else out there who isn’t
a competitor, but who reaches the same class
of customers that you do. Team up with them
to do joint promotions!
We all know that two is better than one. The
dramatic end results will be an effective and
cost-cutting advertising venture the nets both
of you a nice profit.
I once dealt with a veterinarian who promoted
a local dog groomer... who in turn promoted
the local veterinarian. Yeah, it’s kind
of a “you scratch my back and I’ll
scratch yours” set up, but hey it works
for both parties. Think about it... customers
are going to feel that the dog groomer is in
the know about who the best vet in town is,
as well as trust the vet to know who is the
best dog groomer in the area. Sure, it’s
a win, win situation for both the groomer and
the vet.
2. Dig Out New
Niche Markets
Niche markets are everywhere, right under your
nose! Within the customer audience that you
serve right now are groups of people who share
common traits. Think about it... maybe you have
a goup who speaks Spanish, a group of teens,
and a group of middle class family men and women.
Evaluate these classes of people, and discover
the unique needs and desires they share. That
will set you up to customize your advertising
campaign directly to them. It’s not hard
to take your current ads, and make a few changes
to adjust to the niches. They’ll be impressed
that you understand THEM, and the increase in
your profits will be the best thanks you can
get.
3. Hop On The
Latest Trends
Get in on the first floor of the latest trend...
before your competition becomes aware of it.
Be a leader in the industry! Hey, Internet marketing
is still profitable all around, but businesses
who jumped on the band wagon early in the game
got the best proceeds for their insight.
We’re not talking about dropping everything
and making a mad dash! Wise marketers add to
their already profitable businesses when they
see the “new and coming” techniques.
Keep the customers you already have on board,
and add to your existing products and services.
You can quickly and easily strengthen you business
and push out the competition by adding new layers
to your existing business, teaming up for joint
promotions, and discovering new markets to reach.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
