When I say postcard, maybe you think of the
old fashioned, jagged edged dull pieces of card
stock. Think again! Today's postcards are vibrant,
high-impact creations with clip art so real
that it'll jump off the page at you. And the
best thing about them...
1. They're Short
and Personal
Let's face it, people just don't have time to
sort through a lot of advertisements and junk
mail. If the truth be known, they immediately
identify ads and pitch them into the trash without
ever slitting the envelope.
Postcards get read! It's already open, and
the message is “in your face” without
exerting any effort to absorb it. Even if the
reader isn't trying to read it, he'll get the
impact of the short message before he tosses
it.
Personal messages have a greater appeal than
mass mailings. Postcards keep the old time charm
of a personal greeting while implement new high
tech marketing strategies... a combination for
success.
2. They're Easy
And Cost Effective
Hey even the postage for a postcard is cheaper!
Go to your printer and have them print you up
several thousand for 7 or 8 cents apiece. Not
too bad! For about 30 cents you have a cutting
edge, high impact marketing tool ready to be
put to use.
You don't even have to bother with putting
them in the mail. Many print warehouses will
take care of it for you. Hey, what could be
easier?
3. They Keep
Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours
agonizing over new marketing strategies, only
the have your competitors jump right in and
ape your campaign? Yeah, it's pretty frustrating,
but hard to do anything about. Everything you
do is right in front of them shouting “Copy
Me.”
Postcards are private interactions with the
individuals who read them. It's a one-on-one
campaign that lets you keep the results quiet
from prying eyes. Heck, they won't even know
what you're doing, much less how to copy it.
There's another sneak tactic that I haven't
mentioned yet... using postcards to direct traffic
to your Website. That's right! Most of us think
we need to use Internet marketing tools to drive
up our Internet sales. NOT SO! That's what everyone
else is doing, but think about it. A postcard
with your slogan and visible information that
directs the reader to your Website... yeah,
let's hope the competition doesn't catch on
for quite a while!
There's not another marketing campaign that
can guarantee 100 percent readership! It just
makes sense that when more people read your
ad, it will be more effective. Use postcards
to market and count on a high response rate!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
