You, like all marketers have a million and
one things to do today! At the top of your priorities
is marketing... finding more customers and raking
in greater profits. If you’re looking
for a simple, proven model to create sales content
without spending hours hunched over the computer,
try the AIDA (Attention, Interest, Desire, Action)
model. You’ll be amazed at how fast you
can create an effective salesletter.
1. Attention
What captures a reader’s attention more
than an exciting list of things that will benefit
THEM? Think about the affects of starting right
off with 6 of the most appealing benefits of
your product or service.
A Multi Level Marketer might start a sales
letter like this:
• Experience the freedom of ...
• Being your own boss
• Financial independence
• Benefit 3 and so on .....
That gets their attention, and compels them
to read on.
2. Interest
Here’s where we sneak in the basic facts
that might otherwise be uninteresting. The nitty
gritty details of the product features won’t
hold the customer’s attention for long,
so keep it short and sweet. Hey, it’s
great that your swimming pools have filters,
etc., but let’s face it... there’s
not a lot of excitement going on here!
3. Desire
Whet their appetite, but give them some cold,
hard logic to back up their purchase. Most consumers
buy on impulse, then ask themselve whether it
was the right choice. Don’t make them
second guess! Preparing them to face the doubts
with a solid logical reason they got the best
deal for their buck might include:
• The advantages of purchasing
from YOU.
• Testimonials from other satisfied
customers.
• An unconditional money-back
guarantee.
• A good deal!
4. Action
Order now! Hey it says move it, but it doesn’t
pack the wallop of a stronger action statement
like this one:
Hurry! Don’t miss out on this LIMITED
TIME special offer. Call now to place an order,
or visit us at www.....
Be sure to give details of how to order. Make
it a part of the command... make it easy to
do... provide several options.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
