1. Yo Yo Advertising
My friend Dottie can precisely predict her sales
peaks and plummets accurately...and no, she's
not into fortune telling. Experience has proven
that March, April, and May will bring a lot
of money to her account, while September and
January will put her in the slumps
Sound familiar? Have you too been caught in
the vicious cycle of high and low sales volumes?
Why? Most of us tend to advertise heavily while
things are slow - in a desperate attempt to
get customers through the door, but back off
when things are hopping.
If you're looking for an even-keeled market,
develop a steady marketing plan. Steady advertising
produces steady growth...and steadily climbing
profits!
2. Single Shot
Advertising
One shot ads, rarely get results. Most customers
are just like you, they don't jump on the band
wagon the first time it passes by. They often
need to see your sales material several times
before they actually make the move to walk through
the doors.
Follow-ups are necessary for success. We're
not just talking about prospective customers
now...even your loyal customers need to be cultivated
for sales. How many times have you thought about
making a purchase, but just never followed through
with it? Sure, we all do it. Sometimes it takes
a little pressure to get us to part with our
hard-earned money. Make it a point to spend
time building relationships with both new customers
and your faithful following.
3. MonkeySee,
Monkey Do Advertising
How many times have you seen the same advertisement
ideas written with just a little different twist?
If you're surfing the Web you've come across
plenty of the aped ads! Yeah, you can predict
what the next paragraph will cover, because
you've seen it so many other places.
Sure, copy cat ads can be effective for a
little while, but the results will quickly die
down as others join in the copy mania. If you're
looking for REAL and LASTING results, be original.
Do what only you can do, forget about what everyone
else is doing. Be you. When a competitor does
have a good idea, improve on it. Don't follow
in his footsteps...step out and lead the way
to more effective advertisements.
4. Wild Shot
Advertising
Ready, aim...yeah aim before you advertise!
Don't be caught up in wild advertising that
gets your message in front of a lot of people
who have absolutely no interest in your product
or service.
Target your market...and get better results
for your investment. Finding the target market
that has a specific need you can fulfill takes
a little time and research, but you'll feel
the effects when you hit the bullseye!
Think about this...there are advertising venues
that your competition is overlooking. What about
postcards? These high impact marketing tools
are often overlooked. Yet, they're the perfect
low-cost way to generate prospective customer
interest. Keep an eye open for overlooked marketing
gems, and get one up on your competition!
5. Me, Me Advertising
What is it that consumers are looking for? ...Exactly,
something that is going to benefit them. They
really aren't interested in the facts about
your product...they want to know how it will
impact their life or lifestyle.
Take a look at your ad copy, and ask yourself
what are you portraying...facts or benefits.
Multi Level Marketers have this all figured
out. Rather than tell you they have a business
to offer, they spend a lot of time promising
you freedom to work your own hours, countless
vacations, summer homes and a host of other
things you've probably already dreamed about
at some point. Hey, don't knock it...the MLM
industry is a steadily growing element in our
economy.
Don't bore your readers with the facts...attract
them with exciting elements that will fulfill
their needs or desires.
Are you getting the results you've been looking
for? Take another look at your marketing strategy...are
you making the same mistakes many marketers
unknowingly make. Hey, real success may only
be one change away!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
