1 Find Your Niche
Sure you want everyone to benefit from the opportunity
for freedom you have to offer, but face it...
not everyone has an interest in extracting themselves
from their comfort zone. Successful MLM marketers
are willing to step out on a limb, and to change
themselves. No, it’s not for everyone.
Who are the people most likely to be ripe for
a change? Identify your prospects, and target
your marketing strategies toward them. Don’t
waste time and energy casting your pearls before
the swine. Invest where it counts.
2. Invest In
Low Cost Leads
Bigger isn’t always better, though we
tend to think so! Small ads, postcards, and
other low cost advertising methods are powerful
advertising agents. They’re small, too
the point and effective... generating a higher
than average percentage of inquiries.
Leads are crucial to MLM success. You don’t
necessarily have to make the sale with the advertisments.
Making contact is just as important. Your advertisement
may simply direct them to your Website where
you gather the contact information you need.
3. Stir Up Desire
Most people have dreams tucked away deep inside.
Many have lain dormant for many years. You never
know who it is that will respond to your advertising
campaign, but you can be sure that it’ll
take an emotional connection to spark them to
action.
Emotional advertising is effective because
it puts people in the seat of the purchaser,
or in this case the MLM marketer. They get to
feel the bonuses and freedom of financial success.
They can experience the joy of being their own
boss, with a few cleverly written words.
4. Call To Action
The best time to encourage a prospect to make
a commitment is NOW. Immediate action is they
key to claiming the sale or signing up a new
member. Think about it... when procrastination
takes part in the picture... nothing much gets
accomplished. Sure, they’re going to get
around to it someday, but usually someday never
gets here.
5. Follow UP
What happens when a prospect doesn’t bite
the first time you put the bait in front of
them? Well, that’s pretty much up to you.
They can sit around and eventually forget all
about the offer you dangled in front of them.
Or... you can keep a line of contact open that
constantly reminds them of the opportunity that
is just waiting for them to snatch up.
Implement follow ups and you’ll increase
your success rate by 50 percent. Check back
every month for a while, then every 6 months.
A lot can happen in life during a six month
period. You never know just what changes might
spur them into doing something else with their
life... you want to be there for them at that
perfect time.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
