Simple phrases can carry an impacting wallop!
The key...keep it simple, yet powerful. Power
phrases work because they effect the emotions
of the reader. They allow the reader to FEEL
the benefits that your product or service offers
them.
Let's face it, we make emotional decisions
about our purchases and then look for the logic
to back it up. Hey, even the logic makes us
FEEL like we've made the right choice! Yes,
we'll use logic to justify our purchases, but
the real motivator is the emotional impact the
purchase evokes.
The Secrets to
Creating Power Phrases
1. You want to become a pro at creating phrases
that spur the customer's desire for your product
or service? Write a list of all the benefits
your product or service has to offer. Simply
combine one or more benefits with high intensity
action words and you're ready to go!
Here are some examples to get you started:
• Quick! Easy! And Rock Bottom
Prices!
• Work You'll Love, More Money
in Your Pocket, and More Time to Spend It!
2. High Impact words like: quick, easy, low-cost,
enjoy, love, and help are key to creating statements
that create dramatic word pictures in your customer's
mind.
3. Many of the most powerful power phrases
are made up of 3 words or groups of words in
a series. These 3 word grouping produce a dramatic
effect that emblazons itself into the mind of
the reader. Some examples that might work for
you are:
• “Save time. Save money.
Get rapid results!”
• “Fast! Easy! Dirt Cheap!”
• “Sit back, relax, enjoy!”
• “Power, Performance,
Endurance!”
Hey, it doesn't take a genius to create phrases
that jump off the page, and demand action from
the reader!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
