Marketers from every niche have common ground
when it comes to bills. Yeah, every month there’s
a new stack of bills demanding to be paid. Will
there be enough profit to slide right through
bill paying time without a flinch? Or do you
find yourself fretting about whether you’ll
even break even? You don’t have to be
victimized by envelopes and 8x10 sheets of paper.
Implement these 3 techniques to boost your sales.
1. Find More
Customers
The first thing that comes to mind when we think
of making more money is getting more customers
through our doors. In fact, the majority of
advertising focuses on doing just that. There
are several things you can do to entice more
customers to buy from you.
Implement Follow-Ups
Marketing gurus have discovered that follow
ups can increase your customer conversion rates
by as much as 50%. Now, that’s a whopping
improvement! Don’t let potential customers
fade away. Keep the doors for future communication
open, and watch the drastic growth in your profits.
Encourage Referrals
Every satisfied customer will tell 3 friends
or family members about your business - without
encouragement. Imagine what would happen if
you start rewarding their efforts.
Get Free Publicity
Nearly everyone keeps a sharp eye on the local
news. Hey, it’s funner to know what’s
going on when you personally recognize the names
and faces in print! Find ways to make your business
newsworthy and catch the attention of potential
customers without even paying advertising fees.
2. Sell More Per
Customer
Think about it... how can you get every customer
that walks through your doors to spend more
money before walking back out the doors? Here
are 3 sure-fire, profit increasing tips:
Increase your prices.
Hey, that might not be as bad as you think.
Along with the price increase, focus on increasing
the perceived value of your product. Yeah, we
all expect to pay a little more for high quality
stuff. Not everyone is bent on finding the absolute
cheapest price in town... they may be more interested
in lasting quality.
Add some higher end products or services
to your business.
It’s never wise to put all of your eggs
in one basket. That’s why wise marketers
diversify their products and services. Think
of it this way... higher priced products may
not make as many sales, but each sale will bring
in a much greater profit. You don’t need
to make as many sales to come out on the best
end of the deal.
Upsell
Offer every customer an additional product that
accents his current purchase at the register.
Hey, maybe they forgot they’d need batteries
to go with the toy they're getting for their
niece's birthday gift! You can be a hero...
a richer hero.
3. Sell More
Often
The fact that it’s easier to sell to the
people who know and trust you is obvious. Sometimes
we get so focused on new customers that we miss
the gold mine in our own back yard. Take advantage
of the hard work you’ve invested in winning
the loyal customers you already have with these
ideas:
Create a Special Deal
Show your customers you appreciate them and
understand their needs with a special offer
catered just for them. You’ll be thanking
them, and selling more in the process.
Add New Products
Increase the number of products you already
have available - especially products that your
customers have asked for. They’ll know
that you’re looking out for them, and
you’ll take their thanks to the bank.
Communicate
Resell yourself on a regular basis. Don’t
forget to let them know about upcoming specials
that they’ll appreciate. Most of all...
keep selling them on the benefits of the products
or services you offer.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
