Source 1: Existing
Customers
Yeah, that's right, your existing customers
are the ultimate source for increasing your
sales. Think about it...they already trust you
and know about your business. Finding and convincing
new customers is expensive and time consuming.
Why waste all of your time hunting new candidates
when you have a huge amount of potential right
under your nose?
Find or create new productsthat your loyal
customers will enjoy! Offer them a related item
to go along with the purchases they are already
making. Your helpful insight will be appreciated,
and your profits will add up nicely in the process.
Get your customers working for you. Do you
have a referral system in place? If not, you
are missing out on one of the greatest marketing
tools available!
Find out what they want. Customer surveys are
great for discovering exactly what customers
like and don't like. Hey, it makes them feel
important and appreciated too! Ask them what
they like best about your product... what you
can do to improve...who their friends are who
might be interested in your product. You'll
find a lot of valuable information just waiting
for you to ask for it.
Source 2: Non-Buyer
Contacts
Not everyone buys the first time they come around...in
fact, the majority of us want to get to know
a little bit more about the business before
we invest too much of our money in their product.
Follow up systems are a great way to turn prospective
customers into loyal, satisfied clients.
Hey follow up systems don't have to be involved,
but they can range from a simple occasional
contact to providing weekly newsletters. The
ball is in your court...keep it as simple or
as involved as you want!
Newsletters come in handy for Internet Marketers
hoping to capture email addresses of visitors
to their site. If a newsletter is too much involvement,
give out a free report that will be sent to
their email address. Where there's a will, there's
a way to get the contact information you need.
If you can get the first name of your customer
– whether it's in a one-on-one setting
or on the Internet – you're setting the
stage for a more personalized relationship.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
